On Sale
On Sale
Cash Copy. (Click on "Add to cart" below to buy)
It's a cash machine that will put money in your pocket
every time you use it for the rest of your life.
Welcome to
CASH COPY
How To Offer Your Products and Services
So Your Prospects Buy Them...NOW!
The money-making blockbuster by America's
master wordsmith.
DR. JEFFREY LANT
EVERY of this unparalleled unique resource will produce money...
and has been doing so for tens of thousands already. CASH COPY is the real deal,
and you will bless the day you got it and USED IT.
Written with a single objective in mind to provide you with information that gets your prospects to respond to your marketing communications, that is to motivate them to respond to brochures, cover letters, annual reports, media kits, flyers, ads, catalogs, free client newsletter...and anything else you use to present your products and services. Don't copy writers. Become a copy writer.
Get Cash Copy NOW!
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On Sale
Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.
Money Making Marketing by Dr. Jeffrey Lant - over 200 pages of valuable,practical information to Master Marketing. Digital copy
We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another — will help you succeed in it. You’ll be able to use and profit from this resource for years.
With this book Master Marketing and garner more than your share of the good things of this earth by:
- implementing a client-centered marketing plan geared to improving peoples lives showing them what kind of value and life-transforming advantages you can deliver to them.
Marketing is always a game, a game about people... about identifying them, shaping what you’re selling to appeal to them, and then following up again and again until you make the sale... and then doing it all over again to make another sale!
I hope that by the time you finish this volume, you’ll not only come away with heightened skills and techniques, but with a determination to improve your lot in life by improving the lots of others, using marketing as your tool for doing so.
Thousands of people are now using this book, tens of thousands more are using my other marketing and business development books both to get ahead and transform the lives of people worldwide.
Use this book conscientiously, and you’ll not just be better off yourself. You’ll make the world a better place, too, for, believe me, marketing can deliver that always satisfying result.
On Sale
On Sale
The Consultant's Kit: Establishing and operating your successful consulting business.
THE CONSULTANT’S KIT: One of the leading resources to succeeding in this exciting and lucrative career of Consulting.
A book you’ll be using in some form or other for the rest of your professional life.
Designed to:
- ease you into a lifestyle and a successful business process in a non-threatening, manageable and inspiring fashion.
- start bringing you returns on all you've invested in becoming an expert in your field.
- give you the opportunity to break out on your own, using that knowledge and expertise to take a greater percentage of the benefits than you would working for others.
- direct you to get paid what you're worth and at a ridiculously low cost.
If you have a desire to help others, join the ranks of consultants which are a very helpful lot.
If you have limited funds, you're in luck! Consulting is one of the last places left where you can create a profitable business with ludicrously limited capital.
If you are determined to succeed this book can save you from making a panoply of mistakes and do things right.
The Consultant's Kit and other books in the Entrepreneur Series will show you ways of working smart, working as efficiently as possible and as profitably.
Consulting gives you independence.
Consulting is a way to do well while doing good.
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On Sale
The Unabashed Self-Promoter's Guide
The Unabashed Self-Promoter's Guide -WHAT EVERY MAN, WOMAN, CHILD AND ORGANIZATION IN AMERICA NEEDS TO KNOW ABOUT GETTING AHEAD BY EXPLOITING THE MEDIA digital copy over 300 pages.
A book used by a huge range of people from those with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich.
Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests...
Entrepreneurs swear by it because it promotes their products and services to targeted constituencies who can buy and benefit from their babies.
Entertainers, charities and nonprofit organizations of every kind, even budding revolutionaries have all found in these pages the secrets they need to influence their publics.
And, not surprisingly, hundreds of authors and publishers have found here exactly what they need to sell more books.
This is the most detailed book ever written on how to get all the free space you want in the print media... and all the free air time on radio and television. What's more the techniques work!
Updated ways Dr. Lant is using for FREE Exposure Online - www.writerssecrets.com
If you have a product or service this book will show you how to
- use the media/internet to get ahead and reap the considerable benefits that only the media can bestow on you.
- bring your product and service to the attention of just the people who can be motivated to buy it.
- get free print space... and free time on radio and television.
- reduce your advertising budget to tiny proportions without cutting into your ability to generate significant sales.
- develop high public exposure.
,
This book which seeks to show you the paramount role of media in American life and give you the steps you need to cash in on media for your own benefit... and the benefit of those who need to hear about you and what you're promoting, be that product, service or cause.
Use this book in conjunction with the other 6 books in my Entrepreneurial Series.
Find out more at www.drjeffreylant.com
It's very much in your interest, since it contains a host of recommendations on how to improve the profitability and efficiency of your business, whatever kind of business you're running, profit or not-for-profit.
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On Sale
No More Cold Calls: The Complete Guide To Generating — And Closing — All The Prospects You Need To Become A Multi-Millionaire By Selling Your Service
And this book proves it.
Here in the next 16 chapters, you get precisely what you need to create the process that provides all the prospects you need to become a millionaire selling your service . . . and how to work with these prospects so your millionaire status is assured.
This is no idle claim on my part, either. For the last fourteen years, I have helped literally millions of people launch, develop and maintain businesses that have delivered their financial objectives.
In the pages ahead, I shall spare no effort to give you just what you need to fulfill the promise of this book's title. If you've read one of my books before, you know precisely what I mean. It is my life's aim to upgrade the quality of "how-to" information so that it really does deliver what the author promises. I continue to achieve this objective here.
In the pages of this book, I stand forth as your consultant. I shall be urging you, prodding you, even occasionally angering and infuriating you to become the consummate — and most successful — service seller possible. Like many people who read my material, you may find the necessary tasks exhausting ... but like many more, you will probably thank me for my candor, hard-hitting honesty and, I am glad to report, my integrity. I do not offer some magical road to success (like many less scrupulous "how-to" practitioners).. . but I do offer a road that will take you to where you want to go ... if you are willing to stay on it.
What You’ll Find In These Pages
This book is divided into 16 chapters and, briefly, I'd like to introduce them to you.
I begin the book in Chapter 1 with "Thirty Reasons Why You're Currently Sabotaging Your Chances Of Becoming A Multi-Millionaire Selling Services." If you solve these thirty problems, you will become a millionaire selling your service. That's why if you find yourself failing to reach this objective, you should return to this chapter again and again until you have solved every single one of these problems.
In Chapter 2, you'll learn how to create the Multi-Million Dollar Plan. Here you start breaking away from the service sellers whose businesses run them to become the future millionaire who uses your business to make money. You know about having to plan your work and work your plan . . . here are the details you need so you can successfully do so.
Once you've got the plan, you need to gather — and store — client- centered cash copy. That's what you'll learn to do in Chapter 3. This is the process you must go through before you write any marketing communications. Most service sellers don't plan these communications ... and don't do what's necessary to get the proper information they need to motivate people. They just write. Result? They don't make their investment back, much less any profit.
Once you've got the right material — the skeleton — for your marketing communications, then and only then should you produce them. In Chapter 4, you'll master the components of marketing communications that get your prospects to respond ... and learn how to create all the communications themselves. Thereafter you'll never be at a loss for how to create the right marketing communication . . . the communication that gets the person you're addressing to do what you want him to do!
Before you start using these powerful marketing communications, however, you've got some more work to do in your office. In Chapter 5, you'll find out how to turn your personal computer into the most client-centered marketing department imaginable. You'll find out what to put in it and how to organize all your data so that you are prepared to deal effectively with both prospects and clients- so you get more business faster!
There are 11 more chapters in this money making informative book.
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On Sale
Make More Than $1,000,000 Writing, Commissioning, Publishing and Selling “How To” Information
A book that can make you a millionaire or better.
Learn
- to profit from what you know
- How to package and market your "How-to" Information
- to give your customers more value with a superior product
- how to present your information in a most usable format possible
Thousands of people worldwide are now using this book to do two things
- improve the quality of the how-to information they deliver to their readers and listeners
- to make more money.
In other words, with this resource they are doing well by doing good.
This book was written with a single objective in mind: to help you make money creating, commissioning, publishing and selling problem-solving information in
- ebooks
- books
- Special Reports, and
It'll teach you how to:
- know the market and direct your product squarely at a large and growing market that has a pain you can take away ... or an aspiration you can help them achieve.
- deliver useful information. Provide the exact details people need to achieve the promise of the product’s title.
- produce client-centered marketing materials. Motivating individuals to buy your product, by telling him just what he’s getting, all the advantages, benefits you have for him.
- how to hammer home these benefits in an organized, efficient, relentless way that will make you money in the information business.
- Update products to sell them for years. If you've pinpointed a market in need, produce a valuable problem-solving product, and you've resolved to sell your product so long as this market has this problem, updating is inevitable.
- Creating a line of problem-solving information products. So all your eggs aren't in one basket ... or one product. Diversify and update all your products plus regularly adding new products . . . both ones you've created plus ones you got others to create.
On Sale
On Sale
Guaranteed Millionaire: The Only Book You'll Ever Need to Get Rich and Stay Rich.
Fortunately, there is something – a lot of somethings – you can do about it, if you'll take your head out of the sand and make securing financial independence your top priority with a minimum goal of $1,000,000, no ifs, ands, or buts.
It all starts today.
Here.
Now.
With you and me.
I promise to give you the essential information you require to become a GUARANTEED MILLIONAIRE.
You need to promise that you will treat what I tell you with the utmost seriousness and urgency. Remember, every day you are either getting richer... or you are deeper in the rut you call life. There are no two ways about it. I chose riches. What you do with this book will make your choice clear.
Action Step One
For openers, let me give you your first Action Step, in a book packed with Action Steps.
Go to www.drjeffreylant.com. This is your wealth success center.
Join THE GUARANTEED MILLIONAIRE CLUB. It is free with the purchase of this book.
You can visit as often as you want. We encourage you to:
1) Each time you visit you need to bring a helpful piece of information, a tip, some sound advice about money, finance, business, something you have used successfully, with solid results etc.
People who come prepared to share are especially welcome. Selfish marauders, the kind who proliferate online, are not. My view is that you get ahead faster when you have help, and you feel better about yourself and your place in society when you give it.
My friendly Club turns everyone into what we all should be: a good neighbor, advocating and living the Golden Rule.
2) We encourage people – people who are committed to becoming a GUARANTEED MILLIONAIRE – to introduce yourself and start a money-making relationship.
Whenever possible, greet me. I want to know you and want you to know me. This relationship is good for both of us. I stand forward shaking your hand and welcoming you. I shall very likely not just make your acquaintance but make some suggestions based on what you tell me. I have an excellent memory. I shall, therefore, ask you about how you are implementing my advice when next we meet. If you are not making use of what I tell you, I shall be the less likely to help you. Take note!
I invest in those who are worth investing in. Let me be clear, you don't need initial capital to get my attention. What you do need is a positive attitude and willingness to do what's necessary to lock in your Guaranteed Million as soon as possible.
Before digging into the text, let me stress that I am only interested in working with future millionaires, people who are willing and able to do what's necessary to become a GUARANTEED MILLIONAIRE. No others need show up. I can only help, I will only help the committed, and by proceeding into the text and online Club, you are affirming that is YOU.
Digital Book available in both PDF and Kindle e pub formats.
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On Sale
Multi-Level Money: The Complete Guide To Generating, Closing And Working With All The People You Need To Make Real Money Every Month In Network Marketing
•I had talked to literally hundreds of people in network marketing and no one was making money;
•network marketing companies rapidly came and went, all had a vacuum-like ability to suck money out of the pockets of the unsuspecting;
•no network marketing company I knew ever offered a system for making money.
As a result, I stayed away.
But because the concept of network marketing is a solid one, namely recruiting an independent distributor who makes money both for himself and for you while recruiting other independent distributors who make money for himself and for you, I still had an interest. I was waiting for some bright person with a system for making money in MLM to come along but no one did.
I had to take things in hand myself... and either prove definitely that MLM was a gigantic hoax in which virtually no one could make anything... or a viable means of making increasing amounts of income.
I joined a network marketing company, Personal Wealth Systems, Inc.I had been familiar with PWS for some time thanks to the fact that it ran lead-generating cards in my card-deck. Intelligently, its president understood that people needed leads and he decided to profit from this by paying me for leads... and reselling them to his members — at prices I found ridiculously high! Other marketing systems were, however, missing.
•The marketing communications offered by PWS were flaccid. They talked about the glories of the company rather than the benefits to be derived by the independent distributors;
•They didn’t provide step-by-step guidelines to new distributors about what they had to do, when they had to do it, etc. they had to figure it out on their own.
•Their lead-generating mechanisms were scarce and overpriced, and
•they offered no telemarketing assistance of any kind.
This was the norm in the industry. What they deemed important was:
•Selling you high-priced and unproductive sales “literature”
•Selling you a wide variety of over-priced “sales aids”
•Selling you overpriced leads
•Selling you overpriced “welcome kits” with product samples
But giving you tried-and-true, solid, substantial, profit-making step-by-step guidelines for profiting was of no interest. They were fleecing their members!
I got into network marketing and in this book I have published my findings, describing what I had learned about the process and how people can make money in it. If you’re going to make money you’re going to have to follow a system.
In each chapter of this book I’ll be showing you how to establish a money machine; how to take a systematic approach to wealth building through network marketing. I’ll share with you insights and precise directions for what works... and what doesn’t.
This book is not some kind of panacea. It’s not some lusty “get rich quick” pitch. It doesn’t claim that success came effortlessly... or without constant thought and tinkering. It’s claim to fame rests on one thing only: a systematic approach to network marketing wealth; that you can achieve wealth in network marketing if you are willing to follow a step-by-step system that flies in the face of the conventional industry-wide approach that has ensured failure for so many for so long.
On Sale
On Sale
Email El Dorado: Everything You Need To Know To Sell More Of Your Products And Services By E-Mail
This is a book about making money for your business, lots of money, using e-mail. It’s not a book showing you how to spam people.
If you opened the cover hoping to learn how to engage in stealth attacks on people’s privacy in the middle of the night, sending a barrage of sexual enticements, details on the latest get-rich-quick scheme, or on the new patent medicine you’ve discovered to cure yet another pain emanating from the lifestyles of the aging and incautious, you need to look elsewhere. That kind of information is not here. I open my e-mail every morning and find dozens of these communications, so irritating and they threaten the entire e-mail environment.
This book is designed to help you and your business turn e-mail into one of the most profitable and productive tools of your business; serving both your prospects and customers with the kind of efficiency unimaginable years ago.
When you use the sensible, utilitarian, entirely profit-making tools in this book to their uttermost, you’ll be the pilot of your profit craft, able to whip your flat- footed competitors without breaking a sweat, make the big corporations look even more sluggish and backwards than so many already do.
When you effectively use e-mail you’re in a position to bring unlimited amounts of your client-centered marketing messages to the attention of prospects and buyers from Akron to Zanzibar all day, any day, for just the trifling cost of your Internet access provider. Now all the world that’s plugged in is available to you and what you’re selling.
This is a book about freedom, exhilaration, intelligence, helpfulness, systematizing and, always about making more money.
This book grew out of two of my daily emotions: excitement and frustration.
The World’s Greatest Game played out with anyone, anywhere who has a computer, money to purchase my wares, and the critical tool of e-mail, my objective is simple: to get the greatest number to identify themselves as prospects, to get the greatest number of these prospects — to purchase, and to get the greatest number of those who have already purchased to purchase again as quickly as possible.
This game is universal in scope, intellectually challenging, insistent, fast-moving. It’s a game without hard and fast rules but with very clear, indeed stark, objectives... a game where each move necessitates and indeed demands a counter move... and where speed, human psychology, your own desires and both the capabilities and the limitations of both technology and the humans who still control it produce a ride that can vary from smooth and gentle to violent and abusive, minute to minute.
The excitement comes from knowing that you are the master of your fate, that you are playing with and against people everywhere who are hunkered down at their machines planning their next moves with you.
This solves the oldest problem in marketing history: how to get another human to take faster action to acquire the item which you wish to sell him.
These are the people who haven’t bothered to understand e-mail, to integrate it into their marketing activities, and to utilize its potential to the max. These are the people who say, when you ask them for their e-mail address, “I don’t know what it is. It’s around here somewhere,” or who, knowing that you have e-mail, too, still call you with questions which could be effortlessly dispatched by e-mail.
businesses may have the vital tool of e-mail, but that doesn’t mean for an instant that they know how to use it.
Constructive gamesmanship is necessary to successful work; using your brain, and all the tools at its command, to achieve your goals. E-mail is the ultimate tool for constructive business gamesmanship, putting you into fast, immediate connection with business people worldwide.
E-mail you see is hard, insistent, thrusting, a protean tool of vast power with as much subtly as human language itself and instantaneous transmission speed.
This, then, is a book about a tool that opens your own personal universal cornucopia and shows you how to use that tool to charm, pry, push, prod and, as quickly as possible, grab all the goodies, day by exciting day, clever move by cleverer move.
Digital product in both pdf format and Kindle epub
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On Sale
Web Wealth: How To Turn The World Wide Web Into A Cash Hose For You And Your Business...Whatever You're Selling!
In this resource — utterly characteristic, hard-hitting, opinionated, insistent and action-oriented like everything I write — these major problems, and many others, are systematically dealt with so that you can turn the Web into a continuing source of both immediate and long-term profit.
Read that paragraph again. This book isn't about the beauties of the Web... or how much fun you can have on the Web... or the delights of having worldwide penpals... or how easy it is to find some piece of recherche information. No way! THIS BOOK IS ABOUT MAKING MONEY ON THE WORLD WIDE WEB FOR YOU AND YOUR BUSINESS. If this is the mission you want to accomplish, get into the cockpit with me. We're about to take off.
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On Sale
Development Today: A fund raising guide for non-profit organizations
I know.
In my capacity as development counsel to a wide range of organizations around the nation and as a trainer in fund raising and organizational development techniques to hundreds more, I have worked with the executive directors, trustees and staff of nonprofit organizations to make sure they know exactly what they need to know to make their fund raising activities successful. Having done this for many years, I have a very clear sense of what it takes to raise money — and the things nonprofit personnel often find it so difficult to do.
DEVELOPMENT TODAY aims to deal with both areas by providing you with the exact technical information you need to raise the funds you must have and by giving you techniques to overcome your own reluctance (and that of the people you’ll be working with) towards raising money.
I know you probably hate fund raising, that you approach the subject with distaste, anxiety and an acute desire to get it over with as quickly as possible. I know the people you’ll be working with probably feel the same way. No wonder!
Fund raising is a time-consuming, slow-moving, intrusive, and often frustrating process. It’s also a crucial activity in the kind of country we have where approximately one million organizations rely in some measure on voluntary support — the kind of support DEVELOPMENT TODAY will help you get.
Until now nonprofit personnel — be they trustees, executive directors or staff — have had very little assistance with the task of raising funds expeditiously and inexpensively, of getting the kind of help they need to get on with a job they so often dislike. This is not to say that there is limited fund raising literature. Quite the contrary. But all too often this literature is maddeningly theoretical, or, even worse, it stops just at the moment you need very practical guidance.
DEVELOPMENT TODAY is my attempt to correct matters. I wrote DEVELOPMENT TODAY, the first volume of the JLA Publications Nonprofit Technical Assistance Series, to make generally available the kind of pragmatic, tested, thoroughly utilitarian advice we've been offering our clients for years. I know the kinds of problems which arise in the fund raising process, and in DEVELOPMENT TODAY. I deal with them. Here’s just some of what you’ll find:
- A planning process which ensures success
- Determining the right level of capital, project and operating fund raising objectives Getting the Board of Directors to contribute Involving the Board in the fund raising effort
- Deciding which corporations and foundations to apply to, and for how much
- Gathering links to funding sources
- What to do with the links when you’ve got them
- Making a “No!” into a “Yes!” if a corporation or foundation declines your proposal
- Organizing an annual fund raising effort
- Creating the Coordinating Committee to supervise it
- Crafting persuasive fund raising documents at low cost
- Mounting successful special events
- Identifying Leadership Gift prospects
- Motivating and training volunteers
- Undertaking successful solicitation visits
- When and how to use direct mail
- Techniques for ensuring the success of a Capital Campaign
- When and how to use professional fund raising counsel and other technical assistance consultants.
Digital copy in PDF format or Kindle ePub format
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On Sale
How To Make At Least $100,000 Every Year As A Successful Consultant In Your Own Field
We are now well into the Great Age of Information. It is indeed truly said that information is power. But more than some Machiavellian pursuit, the information you have at your disposal is powerful because it:
•helps other people solve their problems
•provides you with an excellent means of gaining control over your time and indeed your life, and
•gives you a superb means of making money — lots of money!
That’s why you’ve come to this book: To see whether it can help you achieve these three critical objectives. Let me tell you something: you’ve come to the right place.
There are two key problems in the advising business: how to get the client in the first place and how to work with the client to do what’s good for him. Virtually all the academic books entirely ignore the first problem, no doubt feeling that the mechanics of the marketplace are beneath the god-like advisor. Nothing, of course, could be further from the truth. I don’t care how bright you are. If you cannot market your practice, you’ll never get the chance to display what you know, and your intelligence, for all its sublimity, will be practically useless.
By the same token, too many of the books written by advisors themselves seem to ignore the change process in favor of concentrating on often very elementary marketing techniques. These writers seem to suggest that if you can satisfactorily handle marketing, you don’t have to worry about the actual work you do with the client. This, of course, is ridiculous. Marketing must always be a significant part of the life of the advisor; face it, however: you’re going to have to know what to do once you get the client. To my complete dismay, I’ve found that all too many advisors, having won the battle to get the client, lose the war to convince him to follow their good suggestions, thus insuring client unhappiness and a growing feeling of powerlessness and dissatisfaction on the part of the advisor who finds himself heard, perhaps, but not heeded.
This book addresses both these issues in very practical detail. But it goes one step further than any other book on this subject.
Virtually every book on advising as a profession makes the assumption (often thoughtlessly) that an expert can make sufficient income merely from the sale of time, of hours, weeks and months. This is true, of course, if you have fairly modest income objectives. I don’t. My income expectations, like most of my generation, are very, very high. Unfortunately there are only so many hours in the day, and you’ll find that you’ll reach a peak where you’re working the maximum number you can and where you cannot push up your hourly rate very much higher without sacrificing badly-needed business. You are, in short, stuck in an income groove. But there’s absolutely no reason for this to be the case.
One of the very important ways this book varies from any other book on this subject is that it provides unique information on how you can build a national advising practice by creating a series of problem solving products and services under the umbrella of what I call the Mobile Mini- Conglomerate, a 10-part wealth producing machine based on the information and problem solving processes you have at your disposal. With the Mobile Mini-Conglomerate progressively in place, you will free yourself, forever, from the time trap and make yourself recession proof as well, thereby eliminating one of the greatest anxieties of the advisor who otherwise rightly worries about an over great reliance on too few problem solving services.
This is a unique book which goes way beyond the usual run of consulting and advising books. But that doesn’t mean it’s an easy or even an effortless book. It’s not.
It's a book to be lived with, referred to, studied, pondered, made part and parcel of your life!
Here you'll find the prerequisites necessary to succeeding as an advisor, apply them and succeed.
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On Sale
Development Today: A fund raising guide for non-profit organizations
I know.
In my capacity as development counsel to a wide range of organizations around the nation and as a trainer in fund raising and organizational development techniques to hundreds more, I have worked with the executive directors, trustees and staff of nonprofit organizations to make sure they know exactly what they need to know to make their fund raising activities successful. Having done this for many years, I have a very clear sense of what it takes to raise money — and the things nonprofit personnel often find it so difficult to do.
DEVELOPMENT TODAY aims to deal with both areas by providing you with the exact technical information you need to raise the funds you must have and by giving you techniques to overcome your own reluctance (and that of the people you’ll be working with) towards raising money.
I know you probably hate fund raising, that you approach the subject with distaste, anxiety and an acute desire to get it over with as quickly as possible. I know the people you’ll be working with probably feel the same way. No wonder!
Fund raising is a time-consuming, slow-moving, intrusive, and often frustrating process. It’s also a crucial activity in the kind of country we have where approximately one million organizations rely in some measure on voluntary support — the kind of support DEVELOPMENT TODAY will help you get.
Until now nonprofit personnel — be they trustees, executive directors or staff — have had very little assistance with the task of raising funds expeditiously and inexpensively, of getting the kind of help they need to get on with a job they so often dislike. This is not to say that there is limited fund raising literature. Quite the contrary. But all too often this literature is maddeningly theoretical, or, even worse, it stops just at the moment you need very practical guidance.
DEVELOPMENT TODAY is my attempt to correct matters. I wrote DEVELOPMENT TODAY, the first volume of the JLA Publications Nonprofit Technical Assistance Series, to make generally available the kind of pragmatic, tested, thoroughly utilitarian advice we've been offering our clients for years. I know the kinds of problems which arise in the fund raising process, and in DEVELOPMENT TODAY. I deal with them. Here’s just some of what you’ll find:
- A planning process which ensures success
- Determining the right level of capital, project and operating fund raising objectives Getting the Board of Directors to contribute Involving the Board in the fund raising effort
- Deciding which corporations and foundations to apply to, and for how much
- Gathering links to funding sources
- What to do with the links when you’ve got them
- Making a “No!” into a “Yes!” if a corporation or foundation declines your proposal
- Organizing an annual fund raising effort
- Creating the Coordinating Committee to supervise it
- Crafting persuasive fund raising documents at low cost
- Mounting successful special events
- Identifying Leadership Gift prospects
- Motivating and training volunteers
- Undertaking successful solicitation visits
- When and how to use direct mail
- Techniques for ensuring the success of a Capital Campaign
- When and how to use professional fund raising counsel and other technical assistance consultants.
Digital copy in PDF format or Kindle ePub format
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On Sale
MONEY TALKS: THE COMPLETE GUIDE TO CREATING A PROFITABLE WORKSHOP OR SEMINAR IN ANY FIELD
Talk programs, you see, should be part of the repertoire of every aspiring human being. And why not?
• Talk programs make money in their own right. By following the many practical suggestions in this book, you’ll make more money. Often lots more money. Surely that will please you!
• Talk programs, properly handled, will build your perceived value as a professional. The world is divided into two parts: people who speak and the rest who listen. Which would you rather be?
• Talk programs can generate a ton of favorable publicity for you. Such publicity is valuable for several reasons, one, of course, being more speaking assignments. In addition, such programs often give you something that is in lamentably short supply in our increasingly “in your face” world: deference. I enjoy being catered to. Perhaps you like it, too. When you use the talk circuit to generate publicity you’re treated better. It’s as simple as that.
• Talk programs lead to many other benefits. You’ll get additional speaking assignments when you handle your speaking assignments well. You’ll get consulting business. You’ll be able to launch books and other information products and will also build other businesses in which you happen to have an interest. In short, talk programs are a wealth catalyst.
• Your talk programs will transform the lives of people who need you. Do you wish to do good? Do you wish to help make other people’s lives better? Then you are right to look to the talk circuit. Here you have the very real possibility of helping others, often vast numbers of others. What could be better, doing well by doing good? It’s a magical formula that never loses its charm... and the talk circuit helps make it all possible.
You’ll get all these things from this book. And more. You see, it’s direct, honest, practical, candid. Like having a good friend in the business who’s determined to help you succeed. For I am your friend, determined to help you succeed.
When you’re finished, as you use the practical wisdom I’m honored to share with you, stay in touch. I’m genuinely interested in how you get on... and on... and on! For you see, with this book in hand and a conscientious determination to use it faithfully, I’m betting on your long-term success!
Why I Wrote This Book
Workshops, seminars and lectures are a superb way of making money. I know. For many years now, I have been giving presentations at colleges and universities, trade associations, events organized by other entrepreneurs and at those I mount myself. If you know something, have the solution to someone else’s problem, have the expertise, technical dexterity, information and presentation skills, you ought to consider an occasional seminar or workshop. Even though you do only one or two a month, you can make thousands of dollars of additional income each year. Who couldn’t use that?
I say this as straightforwardly as I can: if you have technical proficiency of some kind and cannot make money from this book, it’s your own fault. If, however, you follow the many suggestions in these pages, you will succeed and your investment in this book will be returned thousands of times over.
What's written on this subject tends to deal with independently-produced programs. I deal with that subject last for a very good reason. Independent programs can produce a terrific return on your investment — can. But they are for those who have extra money to risk and a good deal of experience in all facets of the talk business. I don’t advise anyone to start at that level, and I won’t advise you to do it either. This book gets as close to guaranteeing your success as any self-help book can. It lays out a comprehensive, comprehensible plan and model
On Sale
On Sale
Email El Dorado: Everything You Need To Know To Sell More Of Your Products And Services By E-Mail
This is a book about making money for your business, lots of money, using e-mail. It’s not a book showing you how to spam people.
If you opened the cover hoping to learn how to engage in stealth attacks on people’s privacy in the middle of the night, sending a barrage of sexual enticements, details on the latest get-rich-quick scheme, or on the new patent medicine you’ve discovered to cure yet another pain emanating from the lifestyles of the aging and incautious, you need to look elsewhere. That kind of information is not here. I open my e-mail every morning and find dozens of these communications, so irritating and they threaten the entire e-mail environment.
This book is designed to help you and your business turn e-mail into one of the most profitable and productive tools of your business; serving both your prospects and customers with the kind of efficiency unimaginable years ago.
When you use the sensible, utilitarian, entirely profit-making tools in this book to their uttermost, you’ll be the pilot of your profit craft, able to whip your flat- footed competitors without breaking a sweat, make the big corporations look even more sluggish and backwards than so many already do.
When you effectively use e-mail you’re in a position to bring unlimited amounts of your client-centered marketing messages to the attention of prospects and buyers from Akron to Zanzibar all day, any day, for just the trifling cost of your Internet access provider. Now all the world that’s plugged in is available to you and what you’re selling.
This is a book about freedom, exhilaration, intelligence, helpfulness, systematizing and, always about making more money.
This book grew out of two of my daily emotions: excitement and frustration.
The World’s Greatest Game played out with anyone, anywhere who has a computer, money to purchase my wares, and the critical tool of e-mail, my objective is simple: to get the greatest number to identify themselves as prospects, to get the greatest number of these prospects — to purchase, and to get the greatest number of those who have already purchased to purchase again as quickly as possible.
This game is universal in scope, intellectually challenging, insistent, fast-moving. It’s a game without hard and fast rules but with very clear, indeed stark, objectives... a game where each move necessitates and indeed demands a counter move... and where speed, human psychology, your own desires and both the capabilities and the limitations of both technology and the humans who still control it produce a ride that can vary from smooth and gentle to violent and abusive, minute to minute.
The excitement comes from knowing that you are the master of your fate, that you are playing with and against people everywhere who are hunkered down at their machines planning their next moves with you.
This solves the oldest problem in marketing history: how to get another human to take faster action to acquire the item which you wish to sell him.
These are the people who haven’t bothered to understand e-mail, to integrate it into their marketing activities, and to utilize its potential to the max. These are the people who say, when you ask them for their e-mail address, “I don’t know what it is. It’s around here somewhere,” or who, knowing that you have e-mail, too, still call you with questions which could be effortlessly dispatched by e-mail.
businesses may have the vital tool of e-mail, but that doesn’t mean for an instant that they know how to use it.
Constructive gamesmanship is necessary to successful work; using your brain, and all the tools at its command, to achieve your goals. E-mail is the ultimate tool for constructive business gamesmanship, putting you into fast, immediate connection with business people worldwide.
E-mail you see is hard, insistent, thrusting, a protean tool of vast power with as much subtly as human language itself and instantaneous transmission speed.
This, then, is a book about a tool that opens your own personal universal cornucopia and shows you how to use that tool to charm, pry, push, prod and, as quickly as possible, grab all the goodies, day by exciting day, clever move by cleverer move.
Digital product in both pdf format and Kindle epub
On Sale
On Sale
Money Making Marketing: Finding the people who need what you're selling and making sure they buy it.
Money Making Marketing by Dr. Jeffrey Lant - over 200 pages of valuable,practical information to Master Marketing. Digital copy
We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another — will help you succeed in it. You’ll be able to use and profit from this resource for years.
With this book Master Marketing and garner more than your share of the good things of this earth by:
- implementing a client-centered marketing plan geared to improving peoples lives showing them what kind of value and life-transforming advantages you can deliver to them.
Marketing is always a game, a game about people... about identifying them, shaping what you’re selling to appeal to them, and then following up again and again until you make the sale... and then doing it all over again to make another sale!
I hope that by the time you finish this volume, you’ll not only come away with heightened skills and techniques, but with a determination to improve your lot in life by improving the lots of others, using marketing as your tool for doing so.
Thousands of people are now using this book, tens of thousands more are using my other marketing and business development books both to get ahead and transform the lives of people worldwide.
Use this book conscientiously, and you’ll not just be better off yourself. You’ll make the world a better place, too, for, believe me, marketing can deliver that always satisfying result.